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My name is Evelyn Weiss and I’ve grown my online ventures to over $7 million in sales and over 60,000 customers. And one thing that I’ve noticed—something that’s become increasingly clear to me over time, especially when serving the thousands of people in my communities every single month—is this:

The best way people learn and implement is not just by consuming content or going through steps…

It’s by seeing me do it.

Like, watching me actually do the thing. Me exemplifying exactly what they need to do. Super, super step by step.

So that’s what I want to do with you in this video.

Actually, I’m planning to create some new coaching programs now that I’ve wrapped up my last beta program. And I want to create them with you, with you watching over my shoulder as I do it—so you can remodel what I’m doing instead of sitting there wondering:

“Okay, but how do I implement this in practice?”

Alright, so without further ado, we have a lot to cover.

Let’s jump right in.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool™ Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my Skool™ waitlist, or apply for my mastermind.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my skool waitlist, or apply for my mastermind.

Couple of things before we dive in, just so you’re oriented.

This right here? 👇
It’s the recent program I wrapped up. So we’re going to create something like this together.

You can see what it looks like—it’s super hands-on, and what I realized through building it (and serving people with it) is: I always ask myself two things when deciding what I need to create next in my business:

#1: What is truly needed by my audience and my customers right now?

#2: Which of my existing content pieces need to be overhauled, improved, refined…
…so more people can actually make real progress?

Because as long as people are making progress, they’ll want to keep being in your world. Because you’re obviously helping them. They’re getting the value for their money, right?

So here’s what I want to create from scratch now: the concept of the Experience Worker.

I already have a membership called The Coach Growth Hub, and I love this membership. Why? Because it gives coaches the foundations they need to really kickstart their marketing and start building a first client base.

It’s literally my templatized journey of how I did it—and I still absolutely love the program.

But here’s the thing…

I don’t necessarily love the name: “coach.”

See, when I first came into this industry, I didn’t know what else to call myself. I didn’t have a better name. So, like many others, I called myself a coach.

But now? After being immersed in this world for years… after understanding what “coach” actually means across different contexts…

I just feel that calling ourselves coaches—especially when we’re not certified, not ICF-accredited, or formally trained—it’s kind of misleading.

And beyond that, the actual work we do? It’s often not even coaching in the strict sense of the word.

I had a long internal conversation about this.

What I really want to teach people is the concept of Experience Work.

Experience work is about productizing your growth journey.

And the reason this hits home for me is—it’s my own story.

That’s the truth I want to share. That’s what I live for. So I started using more accurate ways to talk about it.

And now, my goal is to bring this concept to people.

After one of my recent YouTube videos—“Don’t Start a Membership”—I realized something…

People learn best from me when I do these over-the-shoulder style trainings.

Like, when I go:

“If I was to start this, here’s how I would do it—step by step.”

And I actually show them the steps.

And what I loved about that video was: it really kicked some of my members back into gear—especially the ones who had gotten stuck or confused about their journey.

So after that video, I had a big realization:

I should be doing this again. Completely from scratch.

Not just “let me recall how I did it.”
Not just “here’s a recap.”
But really, truly going back to square one.

As if I were just starting my journey again.

I’ve even started doing my trainings like this.

Because, let’s be honest—there are so many little things people get stuck on.

Let me give you an example:

In my ads training, people were getting stuck on this one little thing—you have the option (not a requirement!) to add your Instagram profile to your ads.

But guess what?

Some people didn’t have an Instagram profile.
Others had one, but it wasn’t set up for their business.
And suddenly—confusion.

And it’s these small, seemingly insignificant things that create major blocks.

So after making that video, I thought:

Probably the best way to teach this whole concept is to literally start it from scratch and build a whole new business…
And have people watching me over the shoulder as I do it.

And I want to combine that with a structure I’ve been using for a while now:

🧩 Training
💻 Co-working
🔁 Feedback sessions

Here’s how it works:

• Training → “Watch me as I do this”

• Co-working → “Now you do what I just did for your own business—with my support”

• Feedback → “Let’s see how you did and refine together”

That’s really the vision I have for this program.

This is the foundation for everything I do moving forward.

Because when people are able to get their first paying clients by becoming their version of an experience worker—that’s when the magic happens.

That’s the true foundation for everything else.

Once you have that clarity—your north star, your transformation journey, and someone has paid you to help them?

Then you’re ready to build your membership, your coaching program, or whatever comes next.

What I’ve realized—and what I’m leaning into fully with this next program—is that people don’t just need steps.

They need to watch me do it.

Because when I just list the steps? Something still gets lost in translation.

But when I actually go through the motions—click by click, thought by thought—it’s a whole different level of clarity. People see the nuance. They get the “how” behind the “what.” And suddenly, they’re able to do it themselves.

That’s why I’ve started designing my trainings in this exact format:

Training. Co-working. Feedback.

Let me walk you through what that means and why it works.

First, there’s training. But not just any training.

It’s literally me saying: “Watch me as I do this.”

It’s an over-the-shoulder, real-time breakdown of me building the thing. No fluff, no theory. Just showing you how I’m making it work in real life.

Then we move into co-working.

This is where you implement what I just did—but for your own business. And I’m right there with you, helping you repeat the steps for your specific niche, your specific offer, your specific vision.

And finally, feedback.

Because doing the thing is great. But if no one’s giving you input on how you did it? If you don’t know whether you executed the right thing the right way?

You’ll either keep spinning or hit a wall.

So in these feedback sessions, I can look at what you did, how you did it, and help you tweak or refine so that you’re building something real.

This method has worked so well for my students that I’m applying it to everything moving forward.

It’s not about overthinking. It’s not about perfection.

It’s about making real progress, step by step, with support and structure in place.

That’s the power of seeing something in action, having space to try it with accountability, and then getting feedback as you go.

That’s what I want this next round of programs to deliver.

Now that I’ve explained the format and the vision behind this teaching style, I want to walk you through the actual programs I’m building. There are three main ones.

And the reason I’m telling you about all of them is this:

When you’re developing a new program, you have to think through how it impacts your overall offer suite.

Because—trust me—I’ve learned this the hard way.

You can have an amazing idea, but if it doesn’t fit within your broader ecosystem, it can end up confusing your audience and pulling attention away from what actually matters.

That’s why I always want to look at new offers in conjunction with what already exists.

So here’s what’s coming next.

This is the first program I’m creating and the one we’re starting from scratch together.

The goal of this program is to help people build a business as an experience worker—which I believe is a more accurate term than “coach” for most people in the online space.

Because again, most people who call themselves coaches are not actually doing coaching in the traditional sense. They’re productizing their personal growth journeys, making them consumable, and using that to help others on a similar path.

That’s what I’m going to teach—by literally doing it myself in real time.

I’ll build an experience worker business from the ground up, and you’ll watch me every step of the way.

We’ll use the format I just described:

• Training: Watch me build it

• Co-working: You build it alongside me

• Feedback: I help you refine and get it right

And that will be the structure that everything else builds on.

The third project I’m preparing is a standalone Ads A-Z training.

Now, I already train on ads inside Grow with Evelyn, and I have a membership called Funnels and Ads Pro. But here’s what I’ve noticed:

My ads training is a little too scattered across different use cases.

Because the way we run ads is very offer-specific. Ads never exist on their own—they are part of a funnel. They’re the entry point.

So when people try to run ads in isolation, without understanding the bigger funnel strategy, they end up making mistakes. They choose the wrong campaign objective. They structure the offer in a way that doesn’t convert.

That’s why I want to create a comprehensive body of work for ads. Something that stands alone but also complements my other programs.

I’ll give this A-Z ads training as lifetime access to my Grow with Evelyn annual members.

This way, even if they cancel the membership after a year, they still keep access to this program—which makes it a strong value-add and a great incentive for upgrading to annual.

Now that I’ve laid out the programs and how they fit into my bigger ecosystem, it’s time to go deeper into the first one: Experience Worker Base Camp.

This is where I ask myself a very specific set of questions to shape the program from the ground up.

And this process? It’s the exact process I want to teach my students. Because when you’re just getting started—especially as an experience worker—it’s essential to understand the transformation you’re guiding people through.

So let’s walk through it.

When I think about someone joining Experience Worker Base Camp, here’s how I map the transformation:

Before:

• They’re ambitious and eager to help others.

• They want to monetize their personal growth journey.

• But they don’t feel like an expert yet.

• They feel like everything has already been done.

• They’re unsure how to pick a niche or how to stand out.

After:

• They’ve found and monetized their growth journey.

• They’ve helped people one-on-one.

• They’ve been paid for doing that work.

• They have clarity on their north star.

• They’ve validated that their transformation is valuable to others.

That’s the core shift I want to facilitate: from “I think I have something to offer” to “I have real people paying me to help them.”

So what do we actually need to do to make this transformation real?

Here’s the order I’m going to follow—and teach others to follow:

#1: Clarify your North Star
What is the growth journey you’ve gone through, and what direction are you leading others toward?

#2: Make a Transformation Hypothesis
What change do you believe you can help people create?

#3: Set a Clear Goal
What are you aiming for as you build this?

#4: Create a Transformation Tracker
So you can measure your own journey while helping others navigate theirs.

#5: Develop an Offer Hypothesis
This is based on your transformation hypothesis. What kind of offer would make sense for your audience?

#6: Create a Lead Magnet
Something that speaks to the transformation and pulls in the right people.

#7: Set Up Lead Generation
This includes your email list, lead capture system, and social media presence.

#8: Start Creating Content
Begin using the tracker. Start posting. Start emailing. Share your journey.

#9: Make Invitations
Invite people into conversations or free sessions. Start testing offers.

#10: Pre-Sell Offers
Start with simple offers like:

• A paid workshop

• WhatsApp coaching

• One-on-one sessions

• A small digital product

My goal is to have this initial setup done fast—like in a weekend.

This should be a concentrated sprint. I want to knock this out quickly so I can get into motion and start testing my transformation and offers.

And I’m going to record myself doing all of it.

That recording becomes the kickoff day content—which I’ll then chunk up into smaller lessons and trainings for the students.

So the structure looks like this:

• Kickoff Day: Real-time system setup (fully recorded)

• Content Build: Daily process begins

• Student Time Lag: While I’m working the system, students follow along, implement, and get support

This lag is actually useful. Because it gives me time to test and share what’s working—so I can guide others with real data and examples.

Here’s how I’m organizing the rollout:

Week 1: Kickoff Day
I record the whole setup process from scratch—live, real-time, raw. This becomes the base for everything.

Week 2: Clarity Work
Participants review what I did during kickoff. Then we co-work on clarifying their own north star and transformation.

Week 3: Offer Work
We co-work on building offers based on their transformation and clarity.

Week 4: Visibility Work
We build their lead gen and content system. Again, they watch me do it, then build their own.

Week 5–6: Transformation & Invitation Work
I’m out there applying everything, showing what works and what doesn’t. Sharing results. Helping others build and test their own invites.

Once I knew what I wanted to build, I moved straight into implementation mode.

Because here’s the thing:

We manifest things into the real world by putting them on the calendar.

So I started by scheduling the Kickoff Day inside my School community platform, where I host my programs. I created a new community and began setting everything up.

I called it Experience Worker Base Camp—because I want it to be a bottom-up, start-from-scratch journey.

Then I went straight to the calendar.

Because what really matters is when does this actually happen?

I looked at my schedule.

In April, I’ve got:

• YouTube coaching with Benjamin

• Easter holidays

So realistically, May is the best window to get this started.

I decided to go with Saturday, May 3rd as the kickoff.

I’ll be back in Austria then, so I’m working in Vienna time.

I know I’ll probably need about six hours to set everything up during that day—but I want to plan for a little bit less, just to be safe. So I’m blocking off 9:00 AM to 1:30 PM.

That gives me four and a half hours to:

• Set up the full system

• Record everything

• Stream the whole process live

Once I blocked that in, I added it to my calendar. That’s the moment it became real.

Next step: create the classroom inside School.

I named the event Kickoff Day System Setup. This will be one long live stream that shows the full experience of me building everything.

I also scheduled the live stream directly through School using their new lifetime program feature. I love this setup because it allows me to give access to annual members of Grow with Evelyn as a bonus.

So even if they cancel their membership later, they’ll still keep access to this program. That’s a great incentive and a beautiful value-add.

Once the kickoff is scheduled, I move on to organizing the rest of the program week-by-week.

Here’s how I’m thinking about the breakdown:

• Week 2: Clarity Work

• Week 3: Offer Work

• Week 4: Visibility Work

• Week 5: Transformation Work

• Week 6: Invitation Work

Each of these weeks will include:

• A co-working session (for implementation)

• A feedback + Q&A session (for refinement and accountability)

The training content for each week will be pulled from what I did during the Kickoff Day. I’ll slice up the recording into individual lessons.

That way, people aren’t just getting theory. They’re literally watching me build my own system from scratch—and then we do it together.

Now, I also have to be realistic about my calendar.

I’ve got other major responsibilities:

• Mastermind

• Grow with Evelyn

• Funnels and Ads Pro

• Coaching Membership Method

• COGAB

• Secret Web

• Pillar

So I want to make sure I’m not overloading myself.

My solution?

I’m scheduling co-working sessions on Thursdays and feedback sessions on Mondays or Tuesdays.

That gives me space to show up, support people live, and manage everything else I have going on.

Also—funny side note—“Experience Work” actually matches my initials: EW.

Once I had the entire structure and calendar mapped out, the next step was clear:

I needed to bring this program to life in a way that others could see, understand, and join.

And for me, that starts with recording my About Page and Sales Page content—but not by writing.

I never start from a blank screen.

I just hit record on Loom, and I ramble. I explain the idea out loud to myself. And from there, I transcribe and shape that into a real sales page.

Here’s what I said during that recording, word for word.

I want to demonstrate over the shoulder how I would start an experience worker business from scratch in 2025.

So what is an experience worker business?

It’s honestly just a more accurate description of what most people today call a coaching business.

Because most people who label themselves coaches? They’re actually not coaching in the traditional sense.

What they’re really doing is productizing their personal experience—making it consumable for others—and then helping people pursue ambitious transformations they’ve gone through themselves.

So in this program, I want to walk through every single step I’m taking to do this. In real time.

From scratch.

In a new niche.

And you’ll watch me build this new experience worker business over the shoulder, step by step.

One of the biggest things I’ve learned is that it’s hard to absorb what someone’s teaching after they’ve already done it.

Even if they give you the theory and the steps, it’s just not the same as seeing them do it—live, messy, in action.

That’s why the more real-time steps we include, the easier it is for people to follow along, model what’s working, and apply it to their own journey.

So in this program, I’m not just giving a blueprint.

I’m literally going to build the business while you watch—and then help you build your own version alongside me.

Here’s how it’s structured.

Week 1: Kickoff Day

On May 3rd, I’ll live stream the entire system installation—every piece of the setup I do for myself.

That includes:

• Compiling my North Star

• Making my transformation hypothesis

• Creating a transformation tracker

• Building an offer hypothesis

• Developing a lead magnet

• Setting up my lead generation system (including social and email)

You’ll see the exact process from start to finish. No filters, no skipping steps.

Week 2: Clarity Work

You’ll have access to the kickoff recordings. Then we’ll do a co-working session focused on helping you clarify your own foundation:

• Your North Star

• Your transformation hypothesis

We’ll follow up with a feedback and Q&A session to help you refine anything that’s unclear.

Week 3: Offer Work

Same approach: we co-work together on your first offer suite.

Again, I already did this on Kickoff Day, so you’ll see my exact process—then replicate it with my help.

Week 4: Visibility Work

We’ll get your lead generation systems and content setup in place. Facebook page, IG, YouTube, email list—whatever fits your strategy.

While you’re building yours, I’ll already be out in the field testing my system and sharing what works.

Week 5: Transformation Work

This is where I go all in on applying my setup—doing my transformation and nurture work.

I’ll report back on what’s working, share real examples and resources, and help you start implementing the same.

Week 6: Invitation Work

We’ll dive into monetization.

I’ll walk you through the exact kinds of offers I’ve used successfully:

• Free sessions that lead to paid clients

• Paid themed sessions

• Asynchronous WhatsApp support

• Small digital products and workshops

Again, I’ll templatize everything I do, break it down step by step, and share both wins and flops along the way.

After the six weeks, I plan to keep the community open for at least another three to four weeks.

During that time, I’ll continue:

• Sharing weekly updates

• Hosting live Q&A sessions

• Supporting everyone’s progress

And maybe I’ll even leave it open ongoingly. I’m staying flexible based on how people engage.

Once I recorded all of that, I used the transcript as the foundation for my beta sales page. I didn’t worry about selling—just capturing the vision clearly and fully.

I added the core sections and pricing ($111), and made sure everything was connected:

• Member access

• About page

• Calendar integration

• Classroom content

Then I moved on to designing the page visually.

I used a banner from one of the offer planning and visualization trainings by my brilliant business partner, Jesselman.

She had created themed design elements for me before, so I reused those to bring some visual polish to the sales page.

The required image dimensions for School were 1484 x 576, so I resized everything to fit.

Once I had the image uploaded, the page finally looked alive and cohesive.

With the program structured, scheduled, and the sales page live, it was time to actually start selling.

But I didn’t overthink it. I just started where I was—with the audience I already have.

The first people I wanted to offer this to were my existing Grow with Evelyn members, especially those on annual plans.

So I started writing a quick free invitation message for them. It didn’t have to be perfect—it just needed to clearly say what this was and how they could join.

Here’s how I framed it:

“Watch me build an experience worker business live from scratch over the shoulder in this six-week program.”

Then I created a form to track free access for those eligible, like:

• Annual Grow with Evelyn members

• Germany ticket holders

• Coaching Membership Method participants

Inside the School community, I created a welcome post to guide new members as they joined.

I had a simple checklist:

#1: Check the calendar

#2: Add events to your own calendar

#3: If you can’t make it live, replays will be available

I reused a template I had created previously, just tweaking the language to reflect the new program.

Then I uploaded a photo of myself to go along with the welcome message. Just a quick but personal way to make the space feel warm and active.

With the invite and welcome post ready, I moved into email marketing.

I created a regular campaign inside MailerLite titled:
“Watch me build an experience worker business from scratch.”

I sent this to all subscribers, inviting them to either:

• Join for free (if they qualified)

• Or purchase access directly

Before sending, I did a quick check—MailerLite can sometimes get weird with font colors, so I made sure the formatting looked clean.

I also uploaded the video sales letter to YouTube as unlisted and pulled the link into the email so people could watch the full breakdown.

Then I hit send.

The next morning, I checked in to see what had happened overnight.

In the first 17 hours, here’s what came in:

• 6 program sales at $111

• 5 annual upgrades from existing members at the founding members’ rate

That’s 13 sales, totaling $1,792.

So in that short window, it was already tracking to over $100 per hour since launch.

That was with nothing but:

• One invite

• One email

• One simple offer

The program officially starts on May 3rd, and I launched this campaign on March 21st, which gives me plenty of time to continue promoting before we begin.

So, here’s a little recap.

After I sent out that one email, I’ve seen 13 sales come through within the first 17 hours..

That includes:

• 6 program sales for the Experience Worker Base Camp

• 5 annual upgrades from existing members

In total, that’s $1,792 in sales. Which breaks down to about $105 per hour since launching.

I’m planning to keep pushing the super early pre-sale throughout the weekend. And today is just March 21st.

The program doesn’t even start until May 3rd.

That means I still have plenty of time to share this, invite more people, and build momentum before kickoff.

If you decide to join Skool, you can use this link: https://www.skool.com/signup?ref=1999a274837b41938768694b466147cb, and I’ll earn a commission at no extra cost to you.

Trial to create your own Skool community: 

Disclaimer: Results shared in this post are based on my personal experience. Your success will depend on multiple factors, including your effort, strategy, and willingness to take action. There are no guarantees, but with the right approach, you can see meaningful results.

AI Note: I use AI tools to assist with content creation, but all ideas, strategies, and personal insights shared in this post are my own. AI helps streamline my workflow, but I personally craft and refine every piece of content to ensure authenticity and quality.