Hi, I’m Evelyn, and I’ve sold over $7 million of my own digital products and services. More than 60,000 customers have bought my courses, my templates, or joined my programs.

Now, I don’t share this to brag—I say it because if you’re anything like me, and you’ve heard someone say,

“Ohhh I have these daily mantras I repeat to myself…”

You probably rolled your eyes, right?

I used to think that was so weird. But the truth is:

These mantras work. Like, actually.

They help me feel better.

They help me get more done.

They help me stay positive. And not just on good days—but especially on the days when I feel like crap.

So today, I wanna share with you my weird daily mantras.

The ones I repeat in my head when I’m working.

When I’m stressed.

When I’m overwhelmed.

Or when I’m just trying to make it through the next 10 minutes.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool™ Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my Skool™ waitlist, or apply for my mastermind.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my skool waitlist, or apply for my mastermind.

So, these mantras didn’t just fall from the sky. They actually started around 2020.

Back then, I was doing this daily worksheet to manage myself. It had this little section at the bottom where I would write down affirmations.

And at the time, I didn’t really know what I was doing.

But I was like,

“Okay… if I wanna become a successful online educator and business owner, what would that version of me believe about herself?”

So I just started writing those beliefs down every day.

At the top of that worksheet, I also had a version of the Eisenhower Matrix, where I would sort my to-dos into:

• Urgent and Important

• Not Urgent but Important

• Not Important but Urgent

• and the trap: Not Important, Not Urgent.

And then underneath that, in the little space for affirmations, I would write out:

“I can do this.”
“People want what I offer.”
“I am learning to lead.”

Sometimes it felt cringey. Sometimes I’d roll my eyes.

But I kept doing it. And over time, I noticed:

These little phrases actually helped me embody the kind of person I wanted to become.

Eventually, they turned into mantras. And now I repeat them every single day. While I work. While I parent. While I move through the messiness of running a business and a life.

This is probably the one I say the most often. Like literally, multiple times a day.

“I can.”
“I can do this.”
“I can figure this out.”
“I’ve got this.”

Now, do I always believe it in the moment?

No.

Sometimes I’m literally filming the 4th take of a video because my kid’s sick, and the house is chaos, and my hair looks like I’ve just been electrocuted—and I’m like:

“I can do this.”

Or I’m doing my taxes and I want to scream?

“I can figure this out.”

It’s not about feeling confident all the time.

It’s about reminding yourself that you can keep going anyway.

One of my favorite ways to use this mantra is actually at the end of the day, when I’m tired and just want to be DONE.
I say:

“I can do this for 5 more minutes.”

That’s it. Just 5 more.

It’s kind of like what I do with workouts. I train pull-ups, and there’s this moment when you reach muscle failure. Like your brain is saying, “Nope, not today!”

But you push just one more second… one more rep…

That’s where growth happens.

So when I apply that to business or daily life, it becomes a kind of mental endurance training.

I even gamify it:

“Ohhh I wonder how long I can stay in discomfort before giving up. Let’s find out.”

It gets kinda fun. Weirdly fun.

This one is a total reframe.

Instead of saying,

“Ughhh I have to do this…”

I say,

“I get to do this.”

Even for the stuff I hate.
Like taxes. 😤

“I get to do this… because I’m a business owner.”
“I get to do this… because I make money.”
“I get to do this… because I built something real.”

I know, it’s a cheesy mindset shift. But it really helps.

I remember a day when I had to update our scale plan 27 times. Yes, you heard that right—27 times.

There were so many people joining that we had to adjust every few hours. It was exhausting… but also kind of amazing.

So I repeated:

“I get to do this because I have a program people actually want.”

That one helps me a lot.

The third mantra is:

“Thank you. Thank you. Thank you.”

This is the one I say when I feel like I want to freak out. When I feel really anxious. When I feel like I can’t handle the moment.

I just repeat,

“Thank you. Thank you. Thank you.”

And it brings me into acceptance.

It calms my nervous system.

It helps me be like,

“Okay. This is what’s happening. This is what we’re dealing with right now.”

And when I can be in acceptance, I can see the next step.

I can work with what is.

Versus constantly trying to fight what’s already happened.

This one helps me in business. It helps me in relationships.

Sometimes if my partner and I are in an argument or something’s going on,

I just go, “Thank you. Thank you. Thank you.”

And it helps me come back to me.

So that I’m not reacting from this dysregulated, freaked-out place.

The next one is:

“It’s not personal.”

Because, especially when you run a business, you’re going to deal with humans.

You’re going to deal with customers.

You’re going to deal with members.

You’re going to deal with people.

And I have to remind myself:

“It’s not personal.”

Even if someone cancels.

Even if someone asks for a refund.

Even if someone doesn’t like something.

It’s not personal.

It doesn’t mean anything about me.

And that mantra helps me a lot.

To just emotionally detach.

And to keep my energy clean.

The next one is:

“This is temporary.”

And it’s so true.

Whether something’s going really well—or whether something’s going really badly—it’s temporary.

And that helps me when I feel like a launch is flopping… or a new offer didn’t work… or I sent out an email and no one clicked.

I just go, “This is temporary. I can try again.”

Because I always can.

And so can you.

This next one has been a game-changer.

And that is:

“How can I make this work for me?”

No matter what’s going on—

How can I learn from it?

How can I grow from it?

How can I maybe turn it into a product?

How can I turn it into a story?

How can I turn it into something I teach?

That’s what I do with pretty much everything.

There was this moment last year when I had a public Facebook discussion that went completely sideways.

People misunderstood what I was trying to say, and it blew up.

And I was really upset. I was really embarrassed.

But then I was like,

“Okay, how can I make this work for me?”

So I posted a follow-up. I shared what I learned. I told the story.

And people resonated with it.

People joined my program because of it.

Even this one time when my kid had lice—and it was just, like, the worst—I ended up writing a newsletter about it.

And I turned it into a metaphor for launching a course.

And that email got a bunch of applications for our Mastermind.

So whatever storm you’re in, whatever is going on…

You can always ask:

“How can I make this work for me?”

And then the last one is:

“This is me practicing being the person I want to become.”

Because sometimes I’m like,

“Ughh I don’t feel like it. I’m tired. I don’t want to.”

But I remind myself:

This is me practicing.

This is what it looks like.

This is what it feels like.

To be the kind of person I want to be.

It’s not supposed to be perfect.

It’s not supposed to feel good all the time.

It’s not supposed to be magical.

It’s just supposed to be practice.

Those are my daily mantras.

I repeat them while I work.

While I clean the house.

While I sit in meetings.

While I’m on calls.

They help me feel better.
They help me stay focused.
They help me keep going.

I hope they help you, too.

Disclaimer: Results shared in this post are based on my personal experience. Your success will depend on multiple factors, including your effort, strategy, and willingness to take action. There are no guarantees, but with the right approach, you can see meaningful results.

AI Note: I use AI tools to assist with content creation, but all ideas, strategies, and personal insights shared in this post are my own. AI helps streamline my workflow, but I personally craft and refine every piece of content to ensure authenticity and quality.