I’ve generated over $7 million in online sales, built a subscriber base of over 33,000 paid members, and served more than 60,000 customers. And I did one thing particularly well—something I will share with you in this post.

I got paid really early. When I started, I had less than 1,000 Instagram followers and a similar number of YouTube subscribers, yet I was already doing this full-time. I was so effective that I competed in international business competitions, adding over $81,000 in new monthly recurring revenue in a single month. I came in second place against a competitor with over 10x more YouTube subscribers.

In this post, I’m going to share the #1 content lie that holds back 99% of content creators, coaches, course creators and people who want to build and monetize an online audience back—the belief that they’re bad at creating content.

The truth is that you don’t have a content creation problem—you have a content distribution problem.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool™ Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my Skool™ waitlist, or apply for my mastermind.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my skool waitlist, or apply for my mastermind.

Most business owners believe content should work like this:

Post high-quality content on platforms like Instagram and YouTube.

Improve production quality—polished carousels, better reels, higher-value posts.

Bring on big-name guests for interviews to expand reach.

Cover trending topics to attract more attention.

Use short-form content like YouTube Shorts and reels to hook viewers.

With enough reach, people will trickle down to paid offers, and sales will follow.

But this isn’t how it actually works.

Even highly successful content creators—those making solid monthly income—get this part wrong. They believe that if they just refine their content strategy, they’ll finally break through.

But the real problem isn’t content quality or volume—it’s how that content is distributed.

If your content isn’t working, whether that means you’re barely getting any reach or you’re stuck in a hamster wheel cranking out YouTube videos, reels, and carousel posts—you might be focusing on organic content as your top-of-funnel when you should be using ads instead.

Most people try to solve their reach problem by making more content—higher volume, better quality. But that’s the wrong approach. Instead, solve your reach problem through targeted distribution—and it doesn’t have to be expensive.

My background is in Facebook™ advertising and eCommerce, and I learned early on that instead of wasting time on organic reach, I could hack my growth with ads.

When I started, I didn’t have time for content—I was still running an agency, had a newborn, and wasn’t confident in creating content. But instead of waiting until I got better at it, I focused on paid distribution first.

What I didn’t realize at the time was that even later on, when I actually had time for content, this would still be the best setup possible. To this day, I use Facebook™ Ads to build my reach in a very strategic way.

Here’s how I distribute my advertising budget:

• 90% of my budget goes into direct-response lead generation.
• 10% goes into long-term brand building.

That means I prioritize getting people into my ecosystem first—through highly targeted ads—before I even think about creating viral organic content.

Facebook™ (now Meta) is the only platform that allows me to reach people at the right stage in their buying journey.

Unlike Google Ads—where people search for something they already want—Facebook™ allows me to find people even before they realize they need my offer.

Meta knows exactly where an individual is in their buying cycle:

Awareness Stage – Just discovering they have a problem.

Consideration Stage – Researching possible solutions.

Conversion Stage – Ready to buy.

And the best part? I can get these leads for an insanely low cost

I run lead generation campaigns on Facebook™ because I want to capture people in the “sweet spot”—where they are interested in what I offer, but I can still get their email for a low cost.

And when I say low cost, I mean as little as €1.60 per highly qualified lead—in one of the most competitive niches out there (coaching and course creation).

To put that into perspective—most advertisers in this space pay way more than that. But because I focus on direct-response offers (instead of just running ads for views), I can get these leads affordably.

To make my Facebook™ Ads work, I don’t just throw out random content. Instead, I lead with something tangible—something my ideal audience will actually want.

Here are the two types of lead magnets I use:

Tangible strategic freebies – Mini journals, affirmations, planners, templates, scripts, etc.

Workshops – These allow me to spend more high-quality time with a lead and build a relationship fast.

The point is—I’m not making a random piece of content my first touchpoint. I don’t rely on a viral Instagram reel to “hopefully” bring in the right people.

Instead, I make a direct offer right away and let Facebook™ Ads bring the right audience to me.

Once someone signs up through my ad, here’s what happens next:

1. I collect their email address.
2. I send them the workshop replay (hosted on YouTube).
3. I invite them to my next live workshop.

This means I’m taking control of my content distribution instead of waiting for an algorithm to do the work for me.

By sending these new leads to my YouTube content, I achieve two things:

1. They get nurtured. – Watching a full YouTube video builds more trust than a random social media post ever could.
2. YouTube sees engagement. – Since I’m sending the right people to my content, they watch more, engage more, and boost my organic reach.

This system allows me to turn paid traffic into an organic audience—on my terms.

One of the biggest advantages of Facebook™ (Meta) Ads is that they allow me to target people at different stages of the buying journey.

Unlike Google Ads—where people are actively searching for something they already know they need—Facebook™ Ads allow me to reach the right people even before they start searching.

This means I can guide them from awareness to conversion in a way that feels natural, rather than hoping they somehow stumble across my content organically.

Another key reason I rely on Facebook™ Ads is that they make building an email list both cheaper and more effective than other ad platforms.

On Google Ads, I might be able to target people who are searching for something related to my offer, but the cost-per-lead is typically much higher.

With Facebook™ Ads, I can capture leads at a fraction of the cost because I can target:

• People who are already in the market for my offer.
• People who are open to discovering something new.
• People who will convert later after a few nurturing touchpoints.

Here’s the exact step-by-step process I use to generate leads through Facebook™ Ads:

1. Capture leads with a valuable freebie – I offer something highly useful, like a workshop, template, planner, or script.
2. Collect their email – As soon as they sign up, they’re added to my email list.
3. Nurture them through email – I send them the workshop replay (which is hosted on YouTube) and invite them to my next live workshop.
4. Send them to my YouTube content – This is where they spend more time with me, get real value, and start seeing me as the go-to expert in my space.

This system ensures that every single lead I capture is warmed up and primed for conversion—without me having to constantly churn out new organic content in hopes that the right people will see it.

Most creators rely on the YouTube algorithm to get their content seen. They put out a video and hope the algorithm will do the work. But hope is not a strategy.

From day one, I’ve taken control of my content distribution—I don’t just sit back and wait for views to roll in.

Whenever I publish a new YouTube video, I immediately email my list, pushing traffic to the video within the first hour.

Here’s an example of how I do it:

#1: I have my email ready to go before I even publish the video.

#2: The moment the video goes live, I send out an email blast directing my audience to watch.

#3: I include a strong call to action, encouraging them to check it out and reply with their thoughts.

This ensures that the right people—those who are already engaged with my content—watch it first.

By taking control of the initial traffic, I trigger a positive feedback loop that makes YouTube push my content even further.

Here’s what happens:

Better engagement – Since I’m sending pre-qualified viewers (people who are already interested in my content), they watch for a longer duration.

YouTube boosts my video organically – YouTube sees high watch time, strong retention, and engagement (likes, comments, shares), so it recommends my video to more people.

Stronger audience connection – The people who watch my videos via email already trust me. By spending time with me on YouTube, they become even more engaged, making them far more likely to convert into paying customers later.

Most creators spend their time chasing reach—posting content, hoping it goes viral, and waiting for the algorithm to favor them. But I don’t play that game.

Instead of relying on random organic reach, I make sure my own audience sees my content first. When I publish a YouTube video, I immediately push it out to my email list, ensuring that my most engaged followers watch it right away. This means I don’t have to depend on YouTube’s algorithm to send traffic to my videos—I send the traffic myself.

Instead of hoping for viral success, I create meaningful, long-form content that nurtures leads and builds my business. My goal isn’t just to get as many views as possible—it’s to attract the right viewers, the ones who are actually interested in what I teach.

This approach allows me to focus on the topics I genuinely care about—not just whatever will get the most clicks. I don’t have to constantly chase trends or produce shallow content just for the sake of views. Instead, I create high-value videos that serve my audience and move them closer to working with me.

By controlling my content distribution, I ensure that my content always reaches the right people at the right time, and that makes all the difference.

And the best part? I don’t have to rely on unpredictable social media trends—I create high-value videos, push them out to my audience, and let YouTube take care of the rest.

This is exactly how I make every single YouTube video count—without playing the endless “content hamster wheel” game.

One of the biggest mistakes I see business owners make is constantly selling—pushing their offers all the time without giving their audience a clear reason to buy right now. This is what leads to audience fatigue—when people feel like they’re always being pitched to and start tuning out your content.

I don’t do that. Instead, I run a focused, limited-time promotion every month. This allows me to bring in a wave of new members without constantly selling in my day-to-day content.

Every month, I host a live workshop, which serves as the main entry point for people to join my Grow With Evelyn community. But I don’t just randomly throw out invitations—I carefully warm up my audience beforehand to make sure the right people attend.

Here’s how I do it:

Step 1: I send out nurture emails in advance.  Before the workshop, I start sending valuable emails to my list that educate and engage them on the topic.

Step 2: I invite them to register for the live event.  Once they’re primed and interested, I send a direct invitation for them to sign up.

Step 3: During the workshop, I deliver massive value.  I teach, answer questions, and genuinely help people—no fluff, just real, actionable insights.

Step 4: I transition into a limited-time offer. At the end of the workshop, I open the doors to my Grow With Evelyn community, but only for a short period.

This approach eliminates the need for constant pitching because the promotion is time-sensitive. People know they need to act now, rather than assuming they can join at any time.

Instead of passively waiting for people to trickle into my offers, I create a clear event-driven reason for them to make a decision. Here’s why this works better than traditional sales tactics:

• It prevents audience fatigue. – I’m not pushing my offer 24/7—just once a month in a structured way.
• It creates urgency. – People know they have a limited window to join, which naturally drives conversions.
• It keeps my content value-driven. – I don’t have to turn every piece of content into a sales pitch because I have a dedicated promotion cycle.

By structuring my promotions this way, I can grow my business without exhausting my audience—and I don’t feel like I have to sell all the time.

Running monthly live workshops isn’t just about bringing people into my Grow With Evelyn community—it’s also a key part of my larger monetization strategy. Once someone attends a workshop, I have multiple ways to increase their customer lifetime value while still delivering massive value.

After each workshop, I offer a limited number of paid strategy calls at $333 for a 90-minute session. These calls allow me to:

• Personally assess where they are in their business.
• Give them a clear ad strategy setup and implementation plan.
• Determine if they’re a good fit for my high-ticket mastermind.

If someone is already running ads or has a business that’s doing well with the traditional, inefficient model, they usually realize they need my system. This makes the strategy call a perfect stepping stone into my Mastermind, which costs $10K per year.

I don’t need to hard sell the Mastermind—by the time we finish the strategy call, they’ve already seen how effective my approach is, and they’re ready to take the next step.

I don’t directly promote my course after the workshop, but I do position it as a high-value bonus.

In my workshop, I mention that if people upgrade to an annual membership of my community within a certain timeframe, they’ll get access to my course as a bonus.

Since the workshop already delivers so much value, many people decide they want even deeper training, which makes them naturally interested in buying the course separately as well.

Most people don’t buy immediately after one interaction, and that’s where retargeting comes in.

Instead of relying on people to “remember” to come back, I use retargeting ads to show specific content to different people, based on where they are in the funnel.

Here’s how I do it:

People who engage with my workshop ads get retargeted with content about why they should attend.

People who sign up but don’t attend the live workshop get ads reminding them to watch the replay.

People who attend the workshop but don’t join my community see follow-up ads with testimonials and success stories.

People already in my community get retargeted with content about my higher-ticket offers, like strategy calls and the Mastermind.

This way, I stay in front of the right people at the right time—without constantly needing to create new content or chase leads manually.

Maximizes revenue from each lead – Instead of only making money from new community members, I have multiple monetization opportunities at different price points.
Warms up cold leads – Retargeting ensures people don’t forget about me after a single touchpoint.
Filters for the right buyers – By offering paid strategy calls before the Mastermind, I make sure only serious, high-intent people move forward.

This strategy allows me to scale efficiently, ensuring that every lead I capture has a clear path to becoming a paying customer—whether at the community level, course level, or high-ticket Mastermind level.

While my direct-response lead generation ads bring in new leads, I also run brand awareness ads to create a warmer, pre-qualified audience. Instead of trying to reach random people, I focus on nurturing the right audience—those who are already engaging with my content.

Rather than creating separate ad content just for brand awareness, I take my best-performing long-form YouTube videos and turn them into awareness ads.

Here’s how I do it:

I identify my top YouTube videos—the ones that are most relevant to my audience and represent what I teach.

I download the video from YouTube and upload it directly to Facebook™.

I run a Facebook™ awareness campaign using that video as an ad.

I optimize for “True Play Views”—so Facebook™ prioritizes showing my video to people who will actually watch it.

This strategy ensures that the right people discover my content, engage with it, and spend time watching—even before they ever sign up for anything.

Not everyone who watches my content will take action immediately, which is why I use retargeting to stay in front of them.

I build custom audiences of people who:

• Watched at least 25% of my video—since long-form content requires more commitment, these viewers are highly engaged.
• Visited my website or interacted with my Facebook™ page.
• Engaged with my lead form ads but didn’t sign up.

Once these people are in my audience, I can then retarget them with more strategic content and offers.

Warms up my audience naturally – Instead of constantly pitching, I let people get familiar with my content first.
Filters for high-intent viewers – If someone watches 25% or more of a long video, they’re clearly interested in what I do.
Makes my direct-response ads more effective – When I later show them an offer, they already know, like, and trust me.

This approach allows me to build a pipeline of warm leads—people who are already familiar with my content—so when I invite them to a workshop or offer them a paid program, they’re much more likely to convert.

Most people think they need to create tons of organic content to grow their social media following. They believe that if they post high-value content consistently, their audience will slowly build over time.

But I’ve taken a completely different approach—I let my ads do the work of growing my Instagram and Facebook™ following for me.

When people see my ads—whether it’s for my lead magnet, my workshop, or my brand awareness content—they naturally become curious about who I am. Instead of just clicking the ad, many of them go to my profile to check me out.

Here’s what happens next:

1. They land on my Instagram or Facebook™ page to learn more about me.
2. Since they resonate with my message, they hit follow—not because of my content, but because they want to stay connected.
3. My social media following grows on autopilot—without me needing to post constantly or chase engagement.

This is reverse organic growth—I’m not creating content to attract followers. Instead, I’m running ads that bring people in first, and my following grows as a byproduct.

Because people discover me through my ads, they follow me for my expertise, not just for free content.

Most social media followers are passive consumers—they follow a bunch of accounts just to scroll through content. But the people who follow me? They’re already warmed up, because they’ve engaged with my ads and are genuinely interested in my business model.

This leads to stronger engagement because my followers are:

• More invested in what I teach.
• More likely to watch my long-form content.
• More primed to become customers.

Since my social media following grows naturally from my ads, I don’t have to be in the content hamster wheel trying to go viral.

Instead of:

• Worrying about engagement rates.
• Chasing trends just to stay relevant.
• Feeling like I have to post every day to get seen.

I can focus on what actually matters—creating deep, meaningful content that nurtures my audience without relying on constant posting.

Thanks to this approach, I’ve grown my:

Instagram to over 40,000 followers—without ever creating content just to get followers.
Facebook™ page to over 11,000 followers—simply from people clicking through my ads.

And the best part? These followers aren’t just random people looking for free tips—they’re potential customers who are already in my ecosystem.

This is how I’ve been able to grow a highly engaged audience, without relying on viral content, daily posting, or algorithm luck.

If there’s one thing I want you to take away from this, it’s this: you don’t need more content—you need better distribution.

So many business owners get stuck in content creation mode, constantly churning out new posts, videos, and reels, hoping something will finally take off. But the truth is, creating more content isn’t the answer.

Instead of focusing on quantity, focus on getting the right people to see the content you already have.

Lead Magnets: Offer something valuable (a workshop, templates, scripts) to attract the right people.

Strategic Ads: Use Facebook™ ads to distribute your content and build an audience.

Email Nurture: Keep engaging your leads through email, directing them to your YouTube content.

Long-Form YouTube Content: Instead of chasing social media trends, focus on content that builds trust and moves people toward conversion.

At the end of the day, it doesn’t matter how many views or followers you have if they’re not converting into customers. You don’t need vanity metrics—you need an engaged, high-quality audience that is actually interested in what you offer.

That’s why my system works. I don’t rely on viral content, unpredictable algorithms, or exhausting daily posting. Instead, I take control of my distribution, making sure my content reaches the right people, at the right time, with the right message.

And you can do the same.

So the next time you find yourself wondering, “What content should I create to get more reach?”—stop.

Instead, ask yourself:
What lead magnet would attract my ideal audience?
How can I use ads to bring in the right people?
What content would nurture them toward conversion?

When you shift from content creation to content distribution, everything changes.

Disclaimer: Results shared in this post are based on my personal experience. Your success will depend on multiple factors, including your effort, strategy, and willingness to take action. There are no guarantees, but with the right approach, you can see meaningful results.

AI Note: I use AI tools to assist with content creation, but all ideas, strategies, and personal insights shared in this post are my own. AI helps streamline my workflow, but I personally craft and refine every piece of content to ensure authenticity and quality.