I don’t remember the exact date, but I remember the exact moment I told my boss I was quitting my job as Head of Marketing and E-Commerce. That was back in 2018, and I haven’t had a traditional job since.
Instead, I built my online business from zero to $7 million in revenue, generated over 33,000 paid subscribers, and served over 60,000 customers.
In this post, I want to give you two things:
- The journey that led me to deciding on an opportunity—what I would pick if I were quitting my job in 2025.
- The seven steps I would take to get out of corporate and make a full-time living with that opportunity.
A Quick Disclaimer
This is not your typical “fire your boss” video. I actually loved my job, and I struggled a lot to build my online business. This journey is not quick and not easy—but in my opinion, it’s worth it.
So if you’re looking for a realistic game plan to leave your job in 2025, this post is for you. Let’s jump right in.
The Opportunity I’d Choose in 2025 (and Why)
When I quit my job in 2018, I didn’t actually want to quit. I was basically forced to.
I loved my job. I was all in. I had grown the e-commerce department from zero to $1 million in revenue in a year and even more in the second year.
But because I was so committed, I saw an arbitrage opportunity that I first brought to my boss. I told him:
“I think this is something we should be doing.”
He dismissed me. So, I mentioned it to someone else in my private network—someone who believed in me and the idea. He gave me the funds to start, and we built it under his company as partners with a profit split.
And that’s when things took off.
Scaling From $0 to $12M in 9 Months
We built the business from zero to $12 million in sales in just nine months. From a financial perspective, it was incredible.
But it was also one of the hardest things I’ve ever done.
Here’s what my typical day looked like:
⏰ I woke up between 4:00 to 5:00 AM to take and arrange orders for our purchasers.
⏰ At 8:00 AM, I drove to my regular full-time job and worked there until 4:00, 5:00, or even 6:00 PM.
⏰ After work, I drove to the warehouse to physically help pack and ship orders.
⏰ Around 8:00 or 9:00 PM, I drove home and worked in the back office until midnight to set everything up for the next day.
If you’ve ever been sleep-deprived, you know how brutal this is. If you’re a mom, you definitely know what it’s like to run on no sleep for extended periods of time.
At the time, my body was falling apart:
- I dropped to 47 kilos.
- I started smoking with the warehouse workers just to keep going.
- I was running myself into the ground.
It was too much, and I knew I couldn’t keep going like this.

HI I’M EVELYN – AD EXPERT FOR MEMBERSHIPS, COACHES & SKOOL
I help with offers, ads, funnels and emails.
Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool™ Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my Skool™ waitlist, or apply for my mastermind.

HI I’M EVELYN – AD EXPERT FOR MEMBERSHIPS, COACHES & SKOOL
I help with offers, ads, funnels and emails.
Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my skool waitlist, or apply for my mastermind.
Watching Everything Collapse
I felt incredibly guilty about quitting my job. I really didn’t want to.
But at that point, I didn’t have a choice.
My job felt like a shrinking opportunity—like I couldn’t make the impact I wanted to. Meanwhile, my side business felt like a growing opportunity with unlimited potential.
I always knew that arbitrage businesses don’t last forever.
But I had no idea that this one would collapse as quickly as it did.
By summer 2018, it was over. Everything fell apart overnight.
It had grown so rapidly that I had started hiring my closest friends to help me manage it. Even my fiancé at the time was involved.
And then suddenly… the business was gone.
Because I could no longer provide the opportunity, I had to let them all go.
That led to fallouts—losing not just employees, but friendships.
And while my fiancé never quit his job, the turbulence from the entire experience exposed deeper cracks in our relationship.
We had been together for almost a decade, but this experience surfaced dysfunction that had been there all along.
Ultimately, we broke up.
So in just a few months, I lost:
✅ My best friends—people I had worked with and trusted.
✅ My high-paying corporate job—which, at one point, I loved.
✅ My identity as an entrepreneur—because my business had collapsed.
✅ My relationship of nearly ten years—because the pressure exposed underlying problems.
Everything fell apart.
I was lucky to walk away with a payout, but I didn’t want to live off my savings.
And the worst part?
I felt like I couldn’t go back to corporate.
I had wrapped so much of my identity in being an entrepreneur that getting a job again felt like the ultimate failure.
Looking back, that mindset was silly.
But at the time, it felt very real.
Finding the Right Business Model
After everything collapsed, I decided to take the summer off.
I wanted to enjoy myself for a bit, so I went to a music festival in Budapest called Sziget.
That’s where I met my now-husband.
It was kind of crazy because:
- I’m from Austria.
- He’s from Canada.
- He grew up in India for part of his life before moving back to Canada.
But what really connected us was that he was also deep into the online business world.
At that time, the entrepreneurial space on YouTube was exploding—new business models, strategies, ideas. It was all happening.
And for the first time, I met someone who actually cared about all of this just as much as I did.
That’s how we connected.
We started a long-distance relationship, and eventually, I decided to visit him in Canada.
Jumping Between Business Models
Once I got to Canada, I wanted to build something new.
I tried a bunch of different things, but each one had its own challenges:
E-Commerce & Dropshipping – I had a store, I had inventory, but the cash flow issues made it extremely difficult to scale.
Done-for-You Services – I took on advertising work for other businesses because running ads was a highly valuable skill.
Starting an Agency – My husband and I partnered to offer ad services, but we ran into a major issue: not enough e-commerce clients.
Instead, we noticed that there were more clients in the coaching, personal branding, and course-selling space.
At first, I wasn’t super familiar with that world, but when I started looking into their ad accounts, I saw huge potential.
But there was a problem.
These potential clients would ask:
“Do you have any references in this niche?”
And we didn’t.
We knew how to run profitable ads, but we didn’t have case studies in that space.
That made it very difficult to close deals.
At one point, a coach offered to be my case study—I would document everything for her Facebook group, proving my system worked.
But at the last minute, she ghosted me.
Even though that fell through, the idea of a case study stuck with me.
So, I decided:
I’ll be my own case study.
I figured if I could document my own success, I could attract the right clients.
From Coaching to Memberships
As I started running ads for coaches, I quickly realized something:
There were way more people who wanted to learn how to do it themselves than people looking for a done-for-you service.
So I started offering a 1:1 coaching program, where I would teach people the bigger picture—not just ads, but how to position their product correctly.
After running my first beta program, I also realized:
I don’t want to sell high-ticket coaching.
Here’s why:
High-ticket programs work best when the client is ready to implement—and many weren’t.
I wasn’t at a point in my journey where I wanted to do long, high-touch coaching.
The biggest demand wasn’t from established entrepreneurs—it was from beginners.
So instead of high-ticket, I decided to launch a low-ticket membership.
Thanks to my e-commerce background, I knew how to scale low-cost offers quickly.
And when I introduced a front-end membership with a backend offer, my business exploded.
Soon, people were asking:
“How did you grow your membership so fast?”
And that’s when I found my niche—helping people grow memberships using paid ads.
I absolutely loved this business model.
✅ Recurring revenue – Money coming in every month.
✅ Scalability – I could serve a lot of people without trading time for money.
✅ Fair pricing – More people could afford it, making it a win-win.
I was in a very happy place.
Why I Went All-In
One day, I saw Alex Hormozi wearing a Skool hat.
At that point, I self-identified as a membership expert, so I wanted to stay ahead of the game.
I was a huge fan of Alex Hormozi (still am), so I thought:
“What is this platform he’s talking about?”
When I checked it out, I realized:
Skool is a platform built for memberships.
And my first reaction was:
Wow, this is mind-blowing.
It solved so many problems I had with my existing membership setup.
At the same time, I didn’t want it to be as good as it looked—because if it was, it would mean I had to shut down my existing program and rebuild everything.
Spoiler alert: I ended up doing exactly that.
It really was that good.
Competing in the Skool’s Games
After checking out Skool, I discovered Skool Games—a business competition where people competed to build the most successful Skool community.
My business partner Jessa and I decided to participate in the first-ever Skool Games.
We launched our Skool community and in the first month, we added $81,000 in new monthly revenue.
By February 2024, I had completely fallen in love with the platform.
Today, I have multiple communities on Skool, and my revenue from Skool memberships and Skool affiliate commissions is around $100,000 per month.
I Would Choose Skool
I’ve been through every major online business model out there.
I’ve tried:
✅ E-Commerce – I built an online store, held inventory, and experimented with dropshipping. But the cash flow issues made it extremely difficult to scale.
✅ Agency Work – I ran an advertising agency, working directly with clients. But client acquisition was tough, and I didn’t want to be stuck doing done-for-you work forever.
✅ Done-for-You Services – I leveraged my advertising skills to offer one-on-one services, but scaling was exhausting. I was trading time for money.
✅ Courses – I experimented with selling one-time digital products, but high-ticket coaching wasn’t for me—it required a different kind of energy, and I wasn’t at a stage where I wanted to manage high-touch clients.
✅ Memberships – This was where I finally found success. I loved the recurring revenue, the scalability, and the ability to deliver value at scale without trading time for money.
After trying all these models, I realized:
If I were quitting my job in 2025, I would 100% choose Skool.
Why Skool?
Because right now, it’s the best opportunity available—whether you want to build a membership or not.
Here’s why Skool stands out from everything else I’ve done:
✅ It solves major problems I faced with memberships—everything is streamlined, from community-building to content delivery.
✅ It provides a complete ecosystem—payments, community engagement, and courses in one place.
✅ It has built-in marketing tools—referral systems and engagement gamification make it easier to grow.
✅ It’s beginner-friendly—you don’t need tech skills, a website, or expensive software to get started.
And the best part?
Even if you don’t want to be a membership owner, Skool just rolled out a brand-new opportunity—one that makes it easier than ever to earn online:
A No-Excuse Way to Generate Recurring Income
With Skool Affiliates, you can earn recurring commissions simply by recommending Skool communities to others.
And this is a game-changer.
Because for the first time, you don’t need to:
❌ Create your own product
❌ Run a business from scratch
❌ Build a brand
You can simply leverage existing communities—ones that are already growing and thriving—and earn from them.
This means zero fulfillment on your end. No customer support, no product creation, no heavy lifting. Just marketing and referrals.
That’s why I believe there is no excuse in 2025.
If you want to quit your job, this is one of the easiest ways to start making money online.
And this is exactly what I would do if I were starting over today.
In the next section, I’ll break down the exact 7-step plan I would follow to make it happen.
Most people try to solve their reach problem by making more content—higher volume, better quality. But that’s the wrong approach. Instead, solve your reach problem through targeted distribution—and it doesn’t have to be expensive.
Step 1: Define Your Income Goal
Before you even think about quitting your job, the first thing you need to do is define your income goal.
This step is so important, but a lot of people skip it.
And let me say this upfront:
I hate the online “fire your boss” propaganda.
You know the ones that say:
🔥 “Burn the ships!”
🔥 “Go all in!”
🔥 “Take the leap—everything will work out!”
Please don’t do that.
Because here’s the reality:
The only time in my life when everything I touched turned into sh*t was when I was financially backed into a corner.
Seriously.
I’ve been very blessed in my life. I’ve worked hard, but I’ve also been lucky. And for the most part, when I started something, I found success.
But the only time when nothing worked—when I made the dumbest decisions—was when I was operating from a scarcity mindset.
That was the period between 2018 and 2020, when I was still figuring things out.
I had no financial cushion, no sense of security, and I was making desperate moves.
That’s why I always tell people:
❌ Do not quit your job before you are financially ready.
❌ Do not put yourself in a situation where your back is against the wall.
Because when you’re stressed about money, your decision-making gets worse.
You start chasing short-term cash instead of long-term success.
That’s why the first step—before quitting your job—is knowing exactly what full-time income means for you.
How to Calculate Your "Full-Time Number"
A lot of people guess their income goal.
❌ “I need $10K a month.”
❌ “I think I need $5K.”
❌ “Some guru said I need $20K to be free.”
No.
You need to calculate it properly.
Let’s break it down.
1️⃣ Monthly Expenses
Start with your baseline living expenses:
- Rent / Mortgage
- Utilities
- Groceries
- Transportation
- Health Insurance
- Any other non-negotiables
For this example, let’s say your total expenses come out to $3,500 per month.
2️⃣ Taxes
If you work a corporate job, your employer takes care of taxes for you.
When you work for yourself, you have to set that money aside.
On average, plan for 25–30% in taxes (depending on where you live).
So if you need $3,500 per month to cover your expenses, you actually need around $4,500–$5,000 before taxes.
3️⃣ Business Expenses
Running an online business comes with costs, even if they’re small.
At a minimum, you’ll need to budget for things like:
- Ads ($500/month to start)
- Skool subscription
- Other essential tools (email marketing, website, software)
For this example, let’s add another $500–$1,000 in business costs.
Now we’re looking at $5,500–$6,000 per month just to be comfortable.
4️⃣ Buffer Money (Emergency Fund)
This is so important.
You should never quit your job with zero backup money.
You need at least 3–6 months of living expenses saved up.
So if your monthly number is $6,000, you should have at least $18,000–$36,000 saved before you consider quitting.
What's Your Number?
Before you quit your job, you need to know this number.
Not guess.
Not estimate.
Know it.
Take out a notebook, do the math, and write it down.
And if you’re unsure, consult a professional—a financial planner, accountant, or someone who can give you a second opinion.
The last thing you want is to quit your job too early and end up in survival mode, making bad business decisions just to scrape by.
Once you have that exact number, you’ll have clarity.
Step 2: Choose Your Primary Path
Now that you know your full-time income number, the next step is to choose your primary path.
When it comes to making money with Skool, there are two main paths:
1️⃣ Path #1: Becoming a Skool Community Owner
This means starting your own Skool community, building an audience, and monetizing it through:
✅ Memberships (monthly or annual fees)
✅ Courses & digital products
✅ Coaching programs
This is the path I chose, and I’ve built my business entirely around it.
If you love:
✔️ Teaching
✔️ Coaching
✔️ Leading a group
✔️ Building a personal brand
Then this is the best path for you.
A Skool community gives you full control—you own your audience, you set your prices, and you decide how you want to structure it.
But let me be honest…
This is not passive income.
A lot of people quit their jobs thinking they’re going to “work less” by running a business.
Not true.
I probably work harder now than I did in my corporate job.
But the difference is that I love what I do.
❤️ I enjoy serving my members.
❤️ I enjoy running my communities.
❤️ I enjoy showing up for people every day.
So if you like the idea of:
✅ Being the leader of a community
✅ Growing an audience
✅ Building your own platform
Then Path #1: Community Owner is for you.
2️⃣ Path #2: Becoming a Skool Affiliate
But what if you don’t want to be a community owner?
What if you don’t want to:
❌ Create content
❌ Build a personal brand
❌ Run a community
That’s where Skool Affiliates come in.
As an affiliate, you can promote existing Skool communities and earn recurring commissions without having to:
❌ Create your own membership
❌ Handle customer support
❌ Deliver any fulfillment
This is a huge opportunity because Skool just rolled out a seamless affiliate system.
It’s super simple:
✅ You join a community.
✅ You get an affiliate link.
✅ You refer people to that community.
✅ You earn a commission every month for as long as they stay.
That’s it.
It’s low-risk, beginner-friendly, and scalable.
And the best part?
You don’t have to put your face out there if you don’t want to.
If you’re still in corporate and you don’t want your employer or colleagues to see you posting on social media, you can do this completely faceless.
This is why Path #2: Affiliate is great for:
✔️ People who want to make money online without running a business
✔️ People who prefer low-risk, low-effort income streams
✔️ People who want to stay anonymous but still earn
Which Path Should You Choose?
So now you need to decide:
🔥 Do you want to build your own Skool community (Path #1)?
🔥 Do you want to become a Skool affiliate and promote other communities (Path #2)?
Or… do you want to do both?
Because the truth is—you can do both.
For example:
✅ If you’re building your own Skool community, you can also promote other communities that complement yours.
✅ If you’re an affiliate, you can join multiple communities and promote them strategically to different audiences.
Both models work.
It all depends on what you want your business to look like.
When I started, I didn’t have time for content—I was still running an agency, had a newborn, and wasn’t confident in creating content. But instead of waiting until I got better at it, I focused on paid distribution first.
What’s Your Long-Term Vision?
Before you choose a path, ask yourself:
💭 Do I want to build my own brand and lead a community?
💭 Do I want to keep things simple and just earn commissions?
💭 Do I want both—a mix of community ownership and affiliate commissions?
You need to be clear about what your version of quitting your job looks like.
Because not everyone needs to make $100K+ per month.
For some people, making $5K–$10K/month is life-changing.
Your goal doesn’t have to be the same as mine.
But once you pick your path, you can start taking the right steps to make it happen..
Step 3: Become a Member First
Once you’ve chosen your primary path, the next step is simple:
🔥 Join a Skool community and become a member first.
Why This Step Is So Important
A lot of people make the mistake of jumping straight into monetization—they try to build their own community or start promoting something without actually experiencing it first.
That’s a huge mistake.
Because here’s the truth:
📌 The best Skool community owners were first passionate members.
📌 The best Skool affiliates were first convinced users.
The more you understand the platform, the better you’ll be at either running a community or promoting one.
That’s why, before doing anything else, you need to immerse yourself in a Skool community.
Finding the Right Communities
The first step is to explore the Skool Discovery page.
Skool has communities in every niche imaginable—from business and marketing to fitness, spirituality, personal development, and hobbies.
All you need to do is:
✅ Go to Skool’s discovery page
✅ Search for topics that interest you
✅ Look at the communities that are active and growing
But here’s the real goldmine for research…
The Skoolers Community
One of the best ways to find high-quality, successful communities is by joining Skoolers—a private community where Skool’s top community owners and affiliates connect.
This used to be two separate communities:
1️⃣ Skool Games Community (for Skool’s business competition)
2️⃣ The General Skool Community (for members and owners)
But Skool has now merged them into one community—and it’s a goldmine for research.
Here’s why:
Leaderboard Access: You can see the top 24 fastest-growing Skool communities across different niches.
Revenue Tracking: You can see how much monthly recurring revenue (MRR) each community has grown in the last quarter.
Churn Insights: You can see the churn rate—how many members are leaving vs. staying (which is crucial when picking an affiliate community).
If you’re planning to promote Skool communities as an affiliate, this is where you should be looking.
Choosing a Community That Aligns With Your Vision
Once you start exploring Skool, you’ll see so many options.
But before you join a community, ask yourself:
Does this community fit into my long-term vision?
Is this something I genuinely enjoy and believe in?
💡 Does this align with the audience I want to build?
Because whether you’re starting your own community or promoting one as an affiliate, the goal is the same:
You need to pick something that fits with your personal journey.
Step 4: Build Your Audience
Now that you’ve joined a Skool community and immersed yourself in the platform, the next step is to start building your own audience.
And the best way to do that?
Step 1: Finding Your North Star Vision
Before you can create a freebie, you need to clarify your vision.
Think about:
✅ Where do I want to grow?
✅ Who are the people I want to be on a journey with?
✅ What problems am I trying to solve for myself?
Your North Star Vision will help you figure out what kind of freebie to create and who to attract.
You can start by going through your social media feeds—because chances are, you’re already following content related to your interests.
Save posts, videos, and ideas that resonate with you, then collect them on a Miro board (or any visual tool).
As your vision starts coming together, the next step is to record yourself talking through it.
You can use Loom to just ramble through your thoughts.
This isn’t for anyone else—it’s just for you to clarify what excites you and what direction you want to take.
Step 2: Turning Your Vision Into a Freebie Idea
Now that you have your Loom ramble, take the transcript and ask:
“Based on this, what kind of freebie would attract the right people?”
The best types of freebies include:
✅ Mini Journals (Goal-setting, reflection prompts)
✅ Affirmation Cards (For mindset and self-growth)
✅ Checklists & Cheat Sheets (Simple action steps)
✅ Templates & Scripts (Time-saving resources)
✅ Planners & Dashboards (Organizational tools)
Your freebie should align with the communities you want to promote.
For example, if you want to promote a spirituality-based Skool community, an “Embodied Purpose Journal” could be a great freebie.
The key is to create something quick, easy to test, and valuable to your ideal audience.
Step 3: Creating Your Freebie
Once you have an idea, build it out:
📌 Google Docs – Format it neatly and add a shareable link.
📌 Canva – Design a polished PDF version.
📌 Loom Video – Record a short video explaining how to use it.
Make sure the freebie is something you would actually use yourself.
One way to test it?
Journal through it yourself and refine it based on your experience.
Step 4: Running a Lead Generation Campaign
Once your freebie is ready, you need a way to get it in front of people.
The best way to do this?
🔥 A Facebook Lead Generation Campaign.
This works really well because:
✅ You don’t need a website—Facebook has built-in forms.
✅ No tracking setup required—it happens on-platform.
✅ You collect emails AND grow your Instagram at the same time.
Here’s how it works:
1️⃣ Run an ad offering your freebie.
2️⃣ Use a Facebook Instant Form to collect emails.
3️⃣ Redirect people to your Instagram after signup.
This lets you build an email list and grow your audience on social media simultaneously.
Step 5: Creating Your Nurture Content
Now that you’re getting leads, you need to connect with them consistently.
The easiest way to do this?
🔥 Turn your thoughts into emails.
Every day, record a quick Loom ramble about:
📌 What you learned today
📌 Interesting insights from Skool communities
📌 Your personal experiences
Then, use a simple email prompt to turn it into a nurture email.
💡 Pro Tip: You can screenshot your email and post it as content on Instagram & Facebook.
This lets you repurpose your emails into social media content—without creating extra work.
Step 6: Refining Your Freebie & Ads
Not every freebie will work perfectly on the first try.
You need to test and refine:
📌 Test different ad creatives—Try different images, headlines, and hooks.
📌 Monitor conversion rates—How many people are signing up?
📌 Adjust based on feedback—Does the freebie actually help people?
The goal is to attract the right kind of audience—people who will eventually be interested in Skool communities.
Step 7: Preparing for Monetization
Once your audience is growing, the next step is to start introducing them to Skool communities.
The key? Slow and natural transitions.
Instead of just sharing links, focus on:
✅ Sharing personal stories about how Skool has helped you.
✅ Talking about lessons from Skool communities you’re part of.
✅ Providing real value before making recommendations.
That way, when you finally introduce a Skool community to your audience, they’ll already trust your recommendations.
And that’s exactly what Step 5 is about:
🔥 How to Nurture Your Audience and Build Trust.
Step 5: Nurture Your Audience
Now that you’ve built an audience with a strategic freebie, the next step is to nurture them consistently.
Because here’s the thing:
People don’t buy immediately.
Even if someone signs up for your freebie, they still need time to trust you, connect with you, and see you as a valuable resource.
That’s why nurturing your audience is so important.
Step 1: Becoming an Active Member of Skool Communities
One of the best ways to nurture your audience is to immerse yourself in Skool communities.
Why?
✅ You get real experiences to talk about.
✅ You see what’s working and what’s missing.
✅ You can document your journey authentically.
If you’re promoting a Skool community as an affiliate, you need to be inside that community first.
This allows you to:
📌 Understand what members actually experience
📌 See what’s valuable and why people stay
📌 Share first-hand insights in your emails and content
People trust real experiences more than generic promotions.
Step 2: The “Daily Ramble” Strategy
A simple way to generate content for your emails and social media is to capture your daily thoughts.
Every day, ask yourself:
📌 What did I learn today?
📌 What conversations stood out in the community?
📌 What insights could help my audience?
Then, record a Loom video of yourself just talking through your thoughts.
This doesn’t have to be polished or scripted—just raw and real.
Once you have the Loom video, you can:
✔️ Transcribe it and turn it into an email.
✔️ Summarize key points for a social media post.
✔️ Screenshot the email and post it as content.
This method makes nurturing effortless—because you’re documenting your journey instead of trying to create content from scratch.
Step 3: Writing Effective Nurture Emails
Email is your most valuable asset—and if you do it right, it can generate consistent revenue over time.
Here’s how to make your emails effective:
✅ Keep them personal – Talk to your audience like a friend.
✅ Make them valuable – Share lessons, insights, and takeaways.
✅ Be consistent – Email at least once per week (more is better).
And here’s the best part…
You can use AI to speed up the process.
Simply take your Loom transcript and ask AI to:
“Turn this into an engaging email that sounds like me.”
Then, edit it slightly to make it authentic, and you’re done.
This method lets you stay consistent without spending hours writing emails.
Step 4: Repurposing Emails Into Social Media Content
Once you’ve written an email, don’t stop there.
You can repurpose it into multiple formats:
📌 Take a screenshot of the email and post it on Facebook.
📌 Summarize the key points into a Twitter thread.
📌 Create a carousel post for Instagram using Canva.
This way, one email = multiple pieces of content across different platforms.
It’s efficient and helps you stay top-of-mind with your audience.
Step 5: The Power of Consistency
Growing an audience isn’t about going viral—it’s about showing up consistently.
Even if your list is small, keep emailing.
📌 Some people will open every email but never reply—until they finally buy.
📌 Some people will join a community months after first hearing about it.
📌 Some people will trust you just because you kept showing up.
Nurturing isn’t about immediate sales—it’s about building a long-term relationship.
And the more consistent you are, the stronger that relationship becomes.
Step 6: Cross-Financing Your Growth
Now that you’re building and nurturing your audience, the next step is to fund your growth strategically.
Here’s the truth:
❌ You can’t start an online business with zero money.
❌ You can’t expect to grow without investing in ads or tools.
❌ You shouldn’t quit your job without a financial plan.
This is where cross-financing comes in.
Instead of quitting your job and hoping for the best, you can use the money from your job to finance your business growth—until your business generates enough to support you.
Step 1: The Myth of Starting with $0
A lot of people online say:
“You can start a business with zero money.”
Technically, yes—you can build an audience organically.
But let’s be real.
📌 If you’re working full-time, you don’t have unlimited hours to grind out free content.
📌 Organic marketing takes time—and time is something most beginners don’t have.
📌 Paid ads allow you to speed up the process and start generating leads immediately.
That’s why I personally prefer cross-financing—because it lets you fund your growth without struggling for months or years.
Step 2: How Much Do You Need to Invest?
You don’t need a huge budget to start growing.
💰 $5–$10 per day in Facebook ads is enough to start building an audience.
💰 $500 per month can get you a steady stream of leads.
💰 $1,000 per month allows you to scale much faster.
If you’re not making enough from your job to invest, look at your expenses:
📌 Cut unnecessary subscriptions
📌 Reduce non-essential spending
📌 Find an extra income source (freelancing, side gigs, consulting, etc.)
The goal is to allocate money to your business so you can grow it without financial stress.
Step 3: Ways to Cross-Finance Your Business
If you’re currently working a job, there are many ways to generate extra money and reinvest it into your online business:
1️⃣ Take on Freelance Work
If you have skills in:
✔️ Marketing
✔️ Design
✔️ Copywriting
✔️ Web development
You can freelance on Fiverr, Upwork, or take on local clients to generate extra cash.
2️⃣ Offer Small Services
Before I went full-time, I:
📌 Built websites for local businesses
📌 Set up ad campaigns for small clients
📌 Did one-off consulting calls
This extra income helped fund my ad spend while I built my audience.
3️⃣ Invest Your Earnings Back Into Ads
Instead of pocketing every dollar, reinvest it into:
📌 Facebook & Instagram ads to grow your list
📌 Email marketing tools to nurture leads
📌 Your Skool community or affiliate promotions
The more you invest upfront, the faster you’ll grow.
Step 4: Avoiding the Scarcity Mindset
One of the biggest mistakes people make is:
🚨 Quitting their job too early
🚨 Putting themselves in financial survival mode
🚨 Trying to make money with zero resources
I’ve been there.
And I can tell you: It’s not a good place to be.
When you’re desperate for money, you make bad decisions.
That’s why cross-financing is so powerful—it allows you to grow your business without financial pressure.
Eventually, you’ll hit a point where your business income surpasses your job income.
And that’s when you can confidently quit.
Step 7: Scaling to Full-Time Income
Now that you’ve built your audience, nurtured them, and cross-financed your growth, it’s time to scale your income to full-time levels.
And the best part?
Skool gives you two powerful ways to do that:
🔥 Skool Communities – Earn by running your own membership.
🔥 Skool Affiliate Program – Earn recurring commissions by promoting existing communities.
Both paths can generate consistent, predictable income—so let’s break down how to scale them effectively.
Step 1: Understanding Skool’s Recurring Revenue Model
One of the biggest advantages of Skool is that it allows you to earn monthly recurring revenue (MRR).
Here’s how it works:
✅ If you own a Skool community, you can charge:
Monthly membership fees
Annual subscriptions
One-time lifetime access
✅ If you’re a Skool affiliate, you earn recurring commissions every month as long as your referrals stay subscribed.
This means that instead of chasing new sales every month, you can stack income over time—making it easier to scale.
Step 2: Maximizing Skool Affiliate Commissions
If you’re promoting Skool communities as an affiliate, here’s how to increase your earnings:
1️⃣ Focus on Retention (Not Just Referrals)
Skool allows you to see who signed up under your affiliate link.
That means you can:
📌 Welcome new members in the community.
📌 Check in with them to make sure they’re getting value.
📌 Offer extra support (accountability, templates, bonus content, etc.).
Why does this matter?
Because the longer they stay, the longer you keep earning commissions.
2️⃣ Promote Growing, Low-Churn Communities
Not all Skool communities are equal.
Some communities grow fast but have high churn—which means people join and leave quickly.
To maximize your commissions, focus on communities with:
✅ Consistent monthly growth
✅ Low churn rates (high member retention)
✅ Active, engaged members
You can find these communities by checking the Skool Games leaderboard and Skoolers community, where you can see real-time growth data.
3️⃣ Stack Multiple Affiliate Offers
You don’t have to promote just one community.
To scale faster, you can:
📌 Promote multiple Skool communities that align with your audience.
📌 Experiment with different niches (business, fitness, spirituality, hobbies, etc.).
📌 See what resonates most with your audience and double down on that.
Step 3: Scaling Your Own Skool Community
If you’ve built your own Skool community, here’s how to scale it to full-time income:
1️⃣ Keep Growing Your Audience
Your email list and content strategy should continue driving new potential members into your Skool group.
Even if your community is small, as long as:
✅ New people keep joining
✅ Existing members stay engaged
✅ You provide ongoing value
Your monthly recurring revenue (MRR) will grow consistently.
2️⃣ Increase Your Pricing Over Time
Once you have a strong community, you can start increasing your prices.
For example:
👉 Start with $29/month to attract members.
👉 Raise to $49–$99/month as the value increases.
👉 Offer annual plans to increase cash flow and retention.
This allows you to earn more without needing a huge audience.
3️⃣ Offer Backend Upsells
If you’re running a Skool community, your membership can act as a front-end offer—leading to higher-ticket products such as:
📌 Courses
📌 Group coaching
📌 One-on-one mentorship
This allows you to monetize deeply engaged members at a higher level.
Step 4: Reinvesting & Scaling Further
Once you start making money, you can reinvest into growth.
📌 Increase your ad spend to get more leads.
📌 Hire support (community managers, content creators, etc.).
📌 Expand to YouTube or blogging for organic traffic.
The goal is to keep stacking recurring revenue while reducing your personal workload over time.
The Long-Term Vision
Scaling to full-time income won’t happen overnight.
But if you:
✅ Stick to your primary path (community owner or affiliate)
✅ Stay consistent with audience growth & nurturing
✅ Keep stacking recurring revenue each month
You’ll eventually reach the point where your business income surpasses your job income.
And that’s when you can quit your job with confidence.
The key is to think long-term.
Because even if you don’t quit your job right away, the skills you gain along the way—audience building, marketing, community growth—will benefit you for life.
The Journey Is Worth It
This isn’t an easy journey—but it can be a beautiful one.
Whether you choose to build your own Skool community or go down the affiliate route, you’ll be learning invaluable skills that go beyond just making money.
When you focus on building your list, nurturing your audience, and running ads, you’re not just growing a business—you’re developing marketing skills that you can deploy in any area.
No matter what path you choose, this is an endeavor worth pursuing—as long as you’re committed.
I hope you found this helpful, and I look forward to seeing you in another one. 😊
If you decide to join Skool, you can use this link: https://www.skool.com/signup?ref=1999a274837b41938768694b466147cb, and I’ll earn a commission at no extra cost to you.
Trial to create your own Skool community:
Disclaimer: Results shared in this post are based on my personal experience. Your success will depend on multiple factors, including your effort, strategy, and willingness to take action. There are no guarantees, but with the right approach, you can see meaningful results.
AI Note: I use AI tools to assist with content creation, but all ideas, strategies, and personal insights shared in this post are my own. AI helps streamline my workflow, but I personally craft and refine every piece of content to ensure authenticity and quality.