I am so freaking exhausted because I just spent the last couple of hours like a completely crazy person overhauling my complete Instagram. Like I did everything new.

And in this blog post, I want to share with you exactly why I did it and how I did it so that you can benefit from it.

Alright, before we jump in, let’s quickly go into the room.

My name is Evelyn Weiss. If we haven’t met before, I’ve built my online business to over 8 million in sales, over 33,000 paid subscribers, 60,000 customers — only 59 of them high-ticket.

Over the weekend, I was in Los Angeles. I was invited to speak at an event, which was the Skool games winners event for Q1.

What is school and what are Skool games? Basically, Skool is a membership platform, and people have paid communities on there. The games are: whoever can make the most monthly recurring revenue sustained (minus churn) in a quarter across their top categories gets invited to this event and gets, you know, a trophy.

I’m originally from Austria. I flew there to Los Angeles, took 18 hours one direction, had my talk, quickly chatted with some winners, and then came back to be able to spend Easter with my son.

But that event was so worth it, you know — not only because of great contacts, potential mastermind members, etc. — but also because I had a conversation with one lady there who has her own school community, and she revealed her way basically of getting members.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool™ Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my Skool™ waitlist, or apply for my mastermind.

I help with offers, ads, funnels and emails.

Since 2020, I’ve generated $8M+ with 30k paid members, won the Two Comma Club Award, ranked 4th in Hormozi’s 100 challenge ($247k in 90 days), and secured 2nd place in the first-ever Skool Games with my partner Jessa ($81k MRR in 30 days). Known as the Facebook™ and Instagram™ ads expert with 1.5M€ invested, I’m excited to help you with these challenges. Check out my YouTube to learn for free, join my skool waitlist, or apply for my mastermind.

Her way of getting members was just blowing my mind, as I realized instantly how much money I’m leaving on the table and that I have a big fat hole in my funnel that is costing me sales every single day.

Her way of getting clients for her community is:

Whenever somebody follows her on Instagram, she reaches out in a DM, asking them what they look for. They start a conversation, and if they’re a good fit, they get invited into the community.

When I was hearing that, I was like, “Oh my goodness, my mind is literally blown” because I’m getting many high-quality Instagram followers daily.

And the reason how I know is:

When I see a follower, I check out their profile, they have thousands of followers, they have great content there — and then I never do anything with it.

So my Instagram, just for you to understand, before I went into my manic episode today, I’ve not posted properly like the full summer. Basically, just private pictures.

Of course, you know, when there were highlights — like I was at the Skool event, or I interviewed Leila Hormozi for my podcast, or I got interviewed for a podcast, I would share that. Or I participated in Hormozi’s 100 and came forth with 247,000 in additional monthly recurring revenue in 90 days.

I would post that, but mostly it was private things, right? Like my sister-in-law’s wedding.

Then I tried for a while to have more content here until I went to Canada, and then I just dropped the ball again. And then — this is like full March, it’s three posts. And then this was on the 11th of April, and now it is the 24th of April.

I only had two icons: Skool Games and about my mastermind. Nothing was optimized, right?

So basically, there are all these amazing people following me every single day, and I do absolutely nothing with them. And the reason why this was also itching me so much was because this is literally perfectly tying into the Skool funnel that I have right now.

The Skool funnel that I have right now — and we have this in a blog pst that’s called The Content Light That Keeps 99% Stuck:

• A Facebook lead generation campaign advertising a free workshop.

• It goes three weeks of the month to the replay of the last workshop, where it invites them to the next workshop.

• And then one week just to the upcoming workshop.

Then, I have the workshop live every month, and then I’m opening the doors to my community — and then, the sales are just coming in.

Why do I even get so many high-quality followers if I’m not producing any high-quality content?

The reason is because of my ads.

So people see my ads, they click through, and they see: Is this a real person? — and then they follow me.

But then they never see anything from me again.

And the more I was looking at my Instagram, the more I was like, “Oh my goodness.”

There’s this hole in my funnel because every day, new people are following me. And I never reach out to them. They never see a story of mine again that has anything to do with my community. 

So basically, there’s this huge opportunity that is making this participant in the games like thousands of monthly recurring revenue — and I’m just having that traffic free, and I just let it completely sit there.

So I was like, “Okay, it needs to change. I need to take care of this.” And now I want to share with you exactly what I did to take care of it — because I’m an action taker.

Once I realized just how much opportunity I was wasting on Instagram, I couldn’t sit still. I went straight into manic execution mode.

When I know something needs to happen, it needs to happen now — and this was one of those moments. I threw myself into a couple of hours of laser-focused, slightly crazy overhaul work.

This wasn’t just about tweaking a few things; it was a rescue mission for my Instagram profile so I wouldn’t keep leaking a ton of money from my funnel.

The first thing I tackled was the overall look and feel of my Instagram page.

Where did I start? Naturally, I went to ChatGPT.

I wanted to know: What color type am I? So, I grabbed a selfie in front of the mirror, uploaded it, and asked, “Can you please let me know what color type I am?”

ChatGPT analyzed me and, after that, I asked, “Hey, please give me an image palette.”

Now, with the palette in hand, I knew exactly which colors harmonized with my hair and skin — so when I post brand images of myself, they would look nice and cohesive.

This was my first hypothesis: get to a color scheme that sticks.

I let the AI make a few different variations until I landed on one I really liked — darker colors integrated with lighter colors. Once I had that, I headed straight to Canva.

In Canva, I searched for a generic template that I liked.

I scrolled back through everything I had worked on and landed on the free Canva template that felt just right.

I was very intentional here because I wanted a template that was super easy to fill.

I know myself:

• If it’s too fiddly, I’ll abandon it.

• I have way too many other things to do in my day.

• I needed something that would let me move quickly.

So, I made a simple choice — something that worked with all my colors.

Next, I uploaded a screenshot, picked a circle, and created my color palette by pulling the exact shades from the image.

With my color palette ready and the template selected, I quickly styled the first variation, then duplicated it to see how it looked laid out together.

I wanted to check how it would appear in a grid — and once I was happy, I didn’t overthink it.

Good enough. We need to get stuff done here.

So, I ran with it.

With my new color palette and Canva template ready, it was time to bring everything together visually on my Instagram.

The next mission? Creating my highlights.

I headed back into Canva, typed in Instagram highlight covers, and found the design set I liked.

I hit customize, pulled in the color palette I had just created, and added the matching fonts. Then, one by one, I started building out the highlight covers.

But here’s the big question I had to answer:
What highlight categories do I even need?

Looking back at what worked for me in the past, I knew the formula:
✔ Always include my offers.
✔ Always add something personal.
✔ Always showcase proof.

So, I built highlights for:

Proof (social proof, achievements)

My offers (both the membership and the mastermind)

A free offer (my YouTube channel)

My life (personal touches)

And honestly, that was enough. I didn’t need to overcomplicate it.

Once the highlight covers were created and downloaded, I moved over to Instagram.

I went into each highlight, clicked edit highlight, edit cover, selected the new image — and done!

If you want to create a completely new highlight, it’s just as easy: go into your past stories, pick what you want, and set it as a new highlight.

But here’s the thing that hit me hard: I realized I had absolutely nothing meaningful saved from the past six months.

It was a wake-up call.
I had been neglecting my stories, not talking about my Skool community, not sharing the value I was offering — and I knew right then, it was time to take serious action.

Once the highlights were in place, it was time to tackle the pinned posts — the top section of my Instagram profile.

You know, on Instagram, you can pin posts to the top of your grid. Everyone knows this, right?

But I wasn’t doing it.

So I decided: I’ll create an introduction post about myself, and then one each for my two main offers.

For the intro post, I grabbed a picture of myself speaking on stage — because, hello, proof — and paired it with bullet points from my journey.

This actually came straight from the presentation I had just given at the Skool Games event.

We started with “proof from path,” and I simply pulled in things I already had:

• Photos with my son, Alex, and Sam.

• Screenshots from when I got interviewed.

• My mastermind sessions.

• Revenue screenshots from Stripe.

I put it all together quickly, and honestly, having a bullet point post about yourself — your achievements, your story — is always a great thing to have ready.

The second pinned post was all about my mastermind.

I focused on:

• My journey.

• What people know and appreciate about me inside the mastermind.

• Who the mastermind is really for — speaking directly to that ideal client.

I shared the unique mix of experience and skills I bring, gave insight into who’s in the mastermind (which is always super important), and then added a clear call-to-action:

👉 “Send me a message if you want to work with me.”

Simple. Direct. And honestly?
So dumb that I hadn’t been doing this before.

Finally, I made a pinned post for Grow with Evelyn, my $99 per month community.

I said:

• I’m working daily with 2,000+ members inside my membership.

• If the mastermind isn’t the right fit, this might be.

I added things like the members map (if you have a Skool community, you know how cool it is to visualize where your members are globally).

Plus, I included beautiful feedback I’d recently gotten after the last workshop — and brought over the visual snapshot from my Skool about page to show members exactly what’s inside.

Every pinned post followed the new color scheme.

I made sure to lay it out in a way that was quick to copy and paste, keeping it simple and frictionless for myself — because the goal was clear:
Get it done, not get stuck.

With my highlights and pinned posts sorted, I knew I had to commit to keeping my Instagram alive moving forward.

So, here’s my promise to myself: Each week, I need to create at least one carousel post and one reel.

On the same day, I had a call with one of my business partners — meaning I literally had 20 minutes to get both pieces of content done.

But I got it done.

The first piece I produced was a carousel titled:
I flew 18 hours to LA and back in one weekend — here’s what I didn’t expect to learn.

And you know what?

I posted this one hour ago, and people were already leaving beautiful comments and connecting — and I’m sitting here thinking:

Why didn’t I do this before?

Now, I have to keep going — because, honestly, I’ll feel embarrassed if I tell you in this blog post that I plan to keep posting and then don’t do it.

(Pro tip: create forcing functions for yourself. This blog post is mine!)

To pull this carousel together so quickly, I went into Loom and just recorded myself, talking through the experience.

I didn’t know the exact post structure yet — I just talked:

• What are my insights?

• What surprised me?

• What changed inside me after the trip?

This was the first time I really reflected on it, and I was surprised by what came out of me.

So, I took the Loom transcript, sent it to ChatGPT, and said:
“Please turn this into a carousel post.”

It gave me a clear, engaging, story-driven draft.
The hook it suggested?
I flew 18 hours to LA and back in one weekend.

Honestly, I thought that was pretty good.

I read through the slides, aligned them with what I wanted to say, and when I didn’t like the ending, I asked for a few alternative closing lines.

I landed on this one:
Not easy. Not convenient. Still fun and worth it. Make the effort, enjoy the ride.

It ended on such a nice high note, I loved it.

I wanted to make the carousels a bit more engaging, so I inverted the colors — which was easy enough to do.

Remember, my whole goal is to create things that have an impact but are still simple enough to execute consistently.

In the final version, I used a white background, shared my unexpected lessons, and added a picture of myself at the end for proof.

Once I had the carousel ready, it was time to work on the caption.

I went back to ChatGPT and said: “Please caption my carousel.”

I dropped in the carousel and the full transcript, and it wrote a first caption draft.

At first, it felt a little bit soft — like it was slipping into hustle, hustle mode.

So, I figured out the prompt that worked best for me:
We don’t want to repeat what’s in the carousel — we want a summary and a call to read it.

That worked perfectly.

I was really happy with it, had nothing I wanted to change, and I posted it.

As you can see, it already sparked engagement — which is awesome. I’ll definitely do more of that. You can do more of that, too.

While I was typing that post — and, like I said, I’m a maniac, I get into these episodes where I just need to get stuff done — I also recorded myself with my camera, talking through the experience again so I could create B-roll for a reel.

I went into Canva, selected Instagram reel, uploaded the footage from my phone, and added a layer on top.

But once I posted it on Instagram, I realized that layer was completely unnecessary — so I stripped it off, which honestly was probably a 5- to 10-minute tangent I could’ve used for something else.

Then I uploaded the reel directly into Instagram, trimmed it to a reasonable length, and added the text and audio.

You know how to do this, right?

From ChatGPT, I copied the caption text over into a Google Doc.

On my phone, I accessed the doc, separated what I had on the video from what went in the caption, copied it over — and done.

You can probably tell from watching me do this:
I don’t do this super often.
But it worked!

To sharpen the reel’s caption, I went back to ChatGPT with this prompt:
“I want to write a caption for a B-roll reel based on what I shared in a previous recording. The angle is: people are afraid to make an effort. Think of three hook suggestions, then write the caption that goes with it.”

It gave me some hooks and captions, but I didn’t like the first ones — they weren’t in a viral format.

Shoutout to my friend Evita Social — I’ve learned so much about viral reels from her!

So, I knew right away:

• The caption needed more intrigue.

• It had to be shorter.

• It needed to be more relatable and polarizing.

Eventually, I landed on: Still waiting for proof before you move? Read this.

I loved that — especially because it’s something Alex Hormozi says a lot: Look for the melodies. It really resonated with me.

I tweaked the caption, finalized it, and pulled it into my Google Doc.

Here’s something I’ve really learned: Before you do nothing, you can always do a B-roll reel.

I’m really taking this to heart now.

The key is:

• Make it long enough.

• Add the audio.

• Upload your cover.

To pull this off, I went into the living room, took a selfie, and uploaded it to Lightroom.

I use Adobe Lightroom and have these light and airy filters I’ve been using on my Instagram for years — I just like how it looks.

I put a clean filter over it, and then I posted the reel.

So now, I was pretty much done with the content for the first week of this new Instagram push.

Here’s the plan moving forward:

• I will immediately reach out to the person who showed interest in my mastermind.

• I will talk to the team, and we will start DM’ing people who are following us.

And — important to note — if you’ve watched my waitlist video, you’ll know I am not someone who’s selling in DMs.

What we’re doing is more like extended customer service.
We’re reaching out, seeing if there’s a need, providing resources, answering questions, giving feedback.

It’s easy enough to do — but now, we finally have a proper setup for it.

We’ll keep posting.

We’ll make sure that everybody who follows us gets a kind welcome message, just like we do when they join the waitlist for Skool.

Something simple, like:

• “Hey, we saw you joined the waitlist — what are you looking for?”

• “Hey, we saw you followed — what are you looking for? Anything we can help you with? Any questions you have? Any resources we can provide?”

And now, people who land on my profile will actually know what I’m selling.

This whole Instagram overhaul?

Let me tell you — it was about damn time.

Flying to that Skool event turned out to be one of the most valuable decisions I’ve made lately. Not just for the contacts or the mastermind opportunities, but because it opened my eyes to something I had been ignoring for far too long.

Here’s the core lesson I want to leave you with:

When you see a need, take action.

Did this overhaul fit into my day?
Not even close.

I was juggling video feedback, preparing for a mastermind call later that night, and plenty of other tasks.

But the moment I realized how much opportunity I was leaving on the table, I switched into manic execution mode — because when something needs to happen, I’m someone who moves fast.

I don’t let perfectionism slow me down.
I don’t wait for the “perfect” time.
I just take the action.

And guess what? I was able to completely revamp my Instagram in just two hours.

Now, you might be wondering how to replicate this speed for yourself.

Here’s exactly how I approached it:
✅ I found my colors.
✅ I picked a simple, workable template.
✅ I didn’t overthink the design.
✅ I recorded Loom videos, pulled the transcripts, and worked with ChatGPT to shape the exact messages I wanted to share.
✅ And most importantly — I made sure to post.

This workflow doesn’t just apply to Instagram; it applies to so many areas of business.

I hope, by sharing this behind-the-scenes look, I’ve given you some permission — permission to see that I’m not perfect either.

But the truth is: when we spot an opportunity, when we notice a hole in our funnel or a chance to better serve our audience, it’s always worth the effort to act on it.

Even if this Instagram revamp doesn’t become the secret magic trick that supercharges my funnel (though honestly, I’m really hopeful because I already see it working for my waitlist), I’ve already won in a big way.

I’ve created more meaningful touchpoints.
I’ve crafted a better experience for people landing on my profile.
And I’ve stopped letting potential revenue just slip through the cracks.

So here’s what I want to leave you with:
Put in the effort.
Make space for it.

Even if you have to be a little bit of a maniac, don’t overthink it.
Don’t let perfectionism hold you back.
Just take the action.

And remember — it’s always, always worth it.

Thank you so much for reading. 💛

If you decide to join Skool, you can use this link: https://www.skool.com/signup?ref=1999a274837b41938768694b466147cb, and I’ll earn a commission at no extra cost to you.

Trial to create your own Skool community: 

Disclaimer: Results shared in this post are based on my personal experience. Your success will depend on multiple factors, including your effort, strategy, and willingness to take action. There are no guarantees, but with the right approach, you can see meaningful results.

AI Note: I use AI tools to assist with content creation, but all ideas, strategies, and personal insights shared in this post are my own. AI helps streamline my workflow, but I personally craft and refine every piece of content to ensure authenticity and quality.